:root {
  --pink: #ff3f91;
  --pink-dark: #e92279;
  --pink-soft: #fff0f6;
  --black: #111111;
  --white: #ffffff;
  --yellow: #efff58;
  --grey: #6a6a6a;
  --border: #e9e9e9;
  --shadow: 0 14px 35px rgba(17,17,17,.09);
  --radius: 12px;
  --display: "Arial Black", "Helvetica Neue", Arial, sans-serif;
  --body: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--black); background: var(--white); font-family: var(--body); font-size: 16px; line-height: 1.55; }
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
a:hover { color: var(--pink-dark); }
img { max-width: 100%; height: auto; display: block; }
button, input, textarea, select { font: inherit; }
.container { width: min(1240px, calc(100% - 48px)); margin-inline: auto; }
.narrow-content { width: min(800px, calc(100% - 48px)); margin-inline: auto; }
.screen-reader-text { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.skip-link:focus { position: fixed !important; width: auto; height: auto; clip: auto; padding: 12px 18px; margin: 10px; z-index: 99999; background: #fff; }

h1,h2,h3,h4 { margin: 0 0 .55em; font-family: var(--display); line-height: 1.05; letter-spacing: -.04em; }
h1 { font-size: clamp(3rem, 6vw, 6.5rem); }
h2 { font-size: clamp(2rem, 3.5vw, 3.65rem); }
h3 { font-size: 1.05rem; letter-spacing: -.025em; }
p { margin: 0 0 1em; }

.button, .wp-element-button, button[type="submit"], input[type="submit"] { display: inline-flex; justify-content: center; align-items: center; min-height: 48px; padding: 12px 22px; border: 2px solid transparent; border-radius: 5px; font-family: var(--display); font-size: .82rem; text-transform: uppercase; letter-spacing: .02em; cursor: pointer; transition: transform .18s ease, background .18s ease, color .18s ease; }
.button:hover, .wp-element-button:hover { transform: translateY(-2px); color: inherit; }
.button-black { background: var(--black); color: var(--white); }
.button-black:hover { background: #292929; color: var(--white); }
.button-pink { background: var(--pink); color: var(--white); }
.button-pink:hover { background: var(--pink-dark); color: var(--white); }
.button-white { background: var(--white); color: var(--black); }
.button-outline-white { background: transparent; border-color: var(--white); color: var(--white); }
.button-outline-white:hover { background: var(--white); color: var(--black); }
.button-row { display: flex; flex-wrap: wrap; gap: 12px; }

.announcement-bar { background: var(--black); color: var(--white); font-size: .76rem; }
.announcement-inner { display: flex; justify-content: space-between; align-items: center; min-height: 36px; gap: 20px; }
.announcement-inner p { margin: 0; }
.announcement-inner p:first-child span { color: var(--pink); margin-right: 6px; }
.announcement-meta { display: flex; gap: 11px; opacity: .9; }

.site-header { position: sticky; top: 0; z-index: 1000; background: rgba(255,255,255,.97); border-bottom: 1px solid rgba(17,17,17,.08); backdrop-filter: blur(12px); }
.header-inner { min-height: 92px; display: grid; grid-template-columns: 150px 1fr auto; align-items: center; gap: 26px; }
.wordmark { display: inline-flex; flex-direction: column; width: max-content; font-family: var(--display); font-size: 1.6rem; line-height: .76; letter-spacing: -.09em; }
.wordmark span { display: block; }
.wordmark b { color: var(--pink); }
.custom-logo { max-height: 66px; width: auto; }
.primary-menu { display: flex; justify-content: center; align-items: center; gap: clamp(16px, 2vw, 34px); padding: 0; margin: 0; list-style: none; }
.primary-menu > li > a { display: block; padding: 12px 0; font-family: var(--display); font-size: .82rem; }
.primary-menu .sub-menu { position: absolute; display: none; width: 230px; padding: 14px; margin: 0; list-style: none; background: #fff; border: 1px solid var(--border); border-radius: 8px; box-shadow: var(--shadow); }
.primary-menu li:hover > .sub-menu, .primary-menu li:focus-within > .sub-menu { display: block; }
.primary-menu .sub-menu a { display: block; padding: 9px 11px; border-radius: 5px; }
.primary-menu .sub-menu a:hover { background: var(--pink-soft); }
.header-actions { display: flex; align-items: center; gap: 8px; }
.icon-button { position: relative; display: inline-flex; align-items: center; justify-content: center; width: 40px; height: 40px; padding: 0; border: 0; background: transparent; color: var(--black); cursor: pointer; }
.icon-button svg { width: 23px; height: 23px; fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.cart-count { position: absolute; top: -3px; right: -2px; min-width: 18px; height: 18px; padding: 0 4px; border-radius: 10px; background: var(--pink); color: #fff; font-size: 11px; line-height: 18px; text-align: center; }
.header-quote { margin-left: 8px; }
.menu-toggle { display: none; width: 44px; height: 44px; border: 0; background: transparent; padding: 10px; }
.menu-toggle span:not(.screen-reader-text) { display: block; height: 2px; margin: 5px 0; background: var(--black); }
.search-panel { padding: 16px 0; border-top: 1px solid var(--border); background: #fff; }
.search-form { display: flex; gap: 10px; }
.search-form label { flex: 1; }
.search-field { width: 100%; min-height: 48px; padding: 10px 14px; border: 2px solid var(--black); border-radius: 5px; }

.hero-section { overflow: hidden; background: linear-gradient(135deg, #ff52a0 0%, #f23c87 100%); }
.hero-grid { min-height: 570px; display: grid; grid-template-columns: .92fr 1.08fr; align-items: center; gap: 20px; }
.hero-copy { position: relative; z-index: 2; max-width: 610px; padding: 72px 0; }
.eyebrow { margin-bottom: 18px; font-family: var(--display); font-size: .82rem; letter-spacing: .025em; }
.hero-copy h1 { max-width: 720px; font-size: clamp(3.7rem, 6.7vw, 7.2rem); }
.hero-copy h1::after { content: ""; display: block; width: 63%; height: 7px; margin-top: 6px; background: var(--white); transform: rotate(-1deg); }
.hero-intro { max-width: 610px; font-weight: 700; font-size: 1.16rem; }
.hero-copy > p:not(.eyebrow) { max-width: 610px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin: 28px 0 16px; }
.handwritten-link { display: inline-block; font-weight: 700; font-style: italic; color: var(--white); transform: rotate(-1deg); }
.handwritten-link:hover { color: var(--black); }
.hero-art { align-self: stretch; display: flex; align-items: end; justify-content: center; min-width: 0; }
.hero-art img { width: min(780px, 115%); max-height: 590px; object-fit: contain; object-position: center bottom; filter: drop-shadow(0 24px 24px rgba(0,0,0,.2)); }

.section { padding: 62px 0; }
.section-heading { display: flex; justify-content: space-between; align-items: end; gap: 20px; margin-bottom: 24px; }
.section-heading h2 { position: relative; font-size: clamp(2.1rem, 3.5vw, 3.4rem); }
.section-heading h2::after { content: ""; position: absolute; left: 0; bottom: -8px; width: 44%; height: 5px; background: var(--pink); transform: rotate(-1deg); }
.section-heading > a { font-family: var(--display); font-size: .8rem; white-space: nowrap; }
.section-heading.compact h2 { font-size: clamp(1.8rem, 2.5vw, 2.7rem); }
.category-grid { display: grid; grid-template-columns: repeat(6, minmax(0,1fr)); gap: 14px; }
.category-card { display: flex; flex-direction: column; min-width: 0; border: 1px solid var(--border); border-radius: var(--radius); overflow: hidden; background: #fff; box-shadow: 0 6px 18px rgba(17,17,17,.04); transition: transform .18s ease, box-shadow .18s ease; }
.category-card:hover { transform: translateY(-5px); box-shadow: var(--shadow); color: var(--black); }
.category-image { aspect-ratio: 1.25; overflow: hidden; background: var(--pink-soft); }
.category-image img { width: 100%; height: 100%; object-fit: cover; }
.category-card h3 { margin: 15px 15px 7px; }
.category-card p { margin: 0 15px 18px; color: #444; font-size: .84rem; }

.popular-section { padding-top: 12px; }
.product-card-grid { display: grid; grid-template-columns: repeat(4, minmax(0,1fr)); gap: 18px; }
.tpw-product-card { position: relative; min-width: 0; border: 1px solid var(--border); border-radius: var(--radius); overflow: hidden; background: #fff; box-shadow: 0 5px 16px rgba(17,17,17,.05); }
.product-image { display: block; aspect-ratio: 1.35; overflow: hidden; background: #f4f4f4; }
.product-image img { width: 100%; height: 100%; object-fit: cover; transition: transform .25s ease; }
.tpw-product-card:hover .product-image img { transform: scale(1.035); }
.product-details { position: relative; padding: 18px; }
.product-details h3 { margin-bottom: 6px; font-size: 1rem; }
.product-price { font-weight: 800; }
.product-badge { position: absolute; top: -16px; left: 14px; display: inline-flex; min-height: 28px; align-items: center; padding: 4px 10px; border-radius: 4px; background: var(--pink); color: #fff; font-size: .72rem; font-weight: 800; }

.business-section { padding: 46px 0; background: var(--black); color: #fff; }
.business-grid { display: grid; grid-template-columns: .8fr 1.5fr; gap: 34px; align-items: stretch; }
.business-copy { padding: 22px 4px; }
.business-copy h2 { font-size: clamp(2.9rem, 4.8vw, 5.3rem); }
.business-copy h2 span { color: var(--pink); }
.business-copy p { max-width: 530px; }
.business-packages { display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 14px; }
.package-card { display: flex; flex-direction: column; min-width: 0; overflow: hidden; background: #fff; color: var(--black); border-radius: 8px; }
.package-card:hover { color: var(--black); transform: translateY(-4px); }
.package-card img { width: 100%; aspect-ratio: 1.35; object-fit: cover; }
.package-card > div { padding: 16px; }
.package-card p { color: #454545; font-size: .84rem; }
.package-card strong { font-family: var(--display); font-size: .78rem; }

.benefit-strip { padding: 28px 0; background: linear-gradient(90deg, #fff0f6, #fff); }
.benefit-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 30px; }
.benefit-grid > div { display: flex; gap: 14px; }
.benefit-icon { flex: 0 0 46px; display: grid; place-items: center; width: 46px; height: 46px; color: var(--pink); font-size: 2.5rem; line-height: 1; }
.benefit-grid h3 { margin-bottom: 4px; }
.benefit-grid p { margin: 0; font-size: .82rem; color: #444; }

.process-section { padding-bottom: 42px; }
.scribble { display: inline-flex; padding: 10px 18px; border: 3px solid var(--pink); border-radius: 50%; color: var(--pink); font-size: 1.3rem; font-weight: 800; font-style: italic; transform: rotate(-8deg); }
.process-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 44px; }
.process-step { display: grid; grid-template-columns: 90px 1fr; gap: 18px; align-items: start; padding-top: 18px; border-top: 1px solid var(--border); }
.process-step > span { font-family: var(--display); color: var(--pink); font-size: 3.6rem; line-height: .9; }
.process-step p { color: #444; }

.work-review-section { padding-top: 22px; }
.work-review-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 32px; }
.portfolio-grid { display: grid; grid-template-columns: repeat(6,1fr); gap: 8px; }
.portfolio-grid a { aspect-ratio: 1; overflow: hidden; border-radius: 6px; }
.portfolio-grid img { width: 100%; height: 100%; object-fit: cover; transition: transform .2s ease; }
.portfolio-grid a:hover img { transform: scale(1.06); }
.review-card { min-height: 190px; display: grid; grid-template-columns: 46px 1fr; gap: 18px; padding: 26px; border: 1px solid var(--border); border-radius: var(--radius); background: #fff; box-shadow: 0 8px 22px rgba(17,17,17,.05); }
.google-mark { font-family: var(--display); font-size: 2rem; color: #4285f4; }
.stars { color: #ff9f19; letter-spacing: 2px; }
.review-card blockquote { margin: 8px 0 14px; font-size: 1rem; }
.review-card p { margin: 0; font-size: .85rem; }

.help-section { padding-top: 28px; }
.help-grid { display: grid; grid-template-columns: repeat(3,1fr) 1.35fr; gap: 14px; }
.help-card, .project-card { min-height: 180px; display: flex; align-items: flex-start; gap: 14px; padding: 24px; border: 1px solid var(--border); border-radius: 8px; background: #fff; }
.help-card > span { font-size: 2.1rem; }
.help-card p { color: #4c4c4c; font-size: .83rem; }
.project-card { position: relative; background: var(--yellow); }
.project-card .burst { position: absolute; top: 5px; right: 10px; color: var(--pink); font-size: 4.5rem; line-height: 1; }
.project-card > div { position: relative; z-index: 1; }
.project-card .button { margin-top: 6px; font-size: .7rem; }

.newsletter-strip { background: var(--pink); color: #fff; }
.newsletter-inner { min-height: 122px; display: grid; grid-template-columns: .75fr 1.25fr; gap: 40px; align-items: center; }
.newsletter-inner h2 { margin-bottom: 4px; font-size: 2rem; }
.newsletter-inner p { margin: 0; font-size: .85rem; }
.newsletter-form form { display: flex; gap: 10px; }
.newsletter-form input { flex: 1; min-height: 48px; padding: 10px 14px; border: 0; border-radius: 5px; }
.newsletter-form small { display: block; margin-top: 5px; opacity: .85; }
.site-footer { padding: 48px 0 20px; background: #fff; }
.footer-grid { display: grid; grid-template-columns: 1.5fr repeat(4,1fr); gap: 34px; }
.footer-wordmark { margin-bottom: 20px; }
.footer-brand p { max-width: 260px; font-size: .82rem; color: #494949; }
.footer-grid h3 { font-size: .9rem; }
.footer-grid ul { padding: 0; margin: 0; list-style: none; }
.footer-grid li { margin: 5px 0; }
.footer-grid li a, .footer-contact p { font-size: .8rem; color: #3e3e3e; }
.social-links { display: flex; gap: 8px; }
.social-links a { display: grid; place-items: center; width: 34px; height: 34px; border-radius: 50%; background: var(--black); color: #fff; font-size: .7rem; font-weight: 800; }
.footer-legal { display: flex; justify-content: space-between; align-items: center; gap: 20px; margin-top: 38px; padding-top: 18px; border-top: 1px solid var(--border); font-size: .7rem; }
.footer-legal p { margin: 0; }
.footer-legal nav { display: flex; flex-wrap: wrap; gap: 14px; }

.inner-page { min-height: 50vh; padding: 72px 0; }
.entry-header, .archive-header { margin-bottom: 34px; }
.entry-header h1, .archive-header h1 { font-size: clamp(3rem, 5vw, 5.5rem); }
.entry-hero { margin-bottom: 34px; border-radius: var(--radius); overflow: hidden; }
.entry-content > * { max-width: 760px; }
.entry-content > .alignwide { max-width: 1240px; margin-left: 50%; transform: translateX(-50%); }
.entry-content a { text-decoration: underline; text-decoration-color: var(--pink); text-decoration-thickness: 2px; text-underline-offset: 3px; }
.post-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; }
.post-card { overflow: hidden; border: 1px solid var(--border); border-radius: var(--radius); }
.post-card-image { display: block; aspect-ratio: 1.25; overflow: hidden; }
.post-card-image img { width: 100%; height: 100%; object-fit: cover; }
.post-card-content { padding: 22px; }
.post-card-content h2 { font-size: 1.6rem; }
.text-link { font-family: var(--display); font-size: .8rem; }
.error-page { padding: 60px 0; text-align: center; }
.error-number { margin: 0; color: var(--pink); font-family: var(--display); font-size: 8rem; line-height: .8; }

/* WooCommerce */
.woocommerce .woocommerce-breadcrumb { margin-bottom: 28px; font-size: .78rem; color: #666; }
.woocommerce .woocommerce-products-header__title, .woocommerce div.product .product_title { font-size: clamp(2.8rem, 5vw, 5rem); }
.woocommerce ul.products { display: grid; grid-template-columns: repeat(4, minmax(0,1fr)); gap: 22px; margin: 32px 0; }
.woocommerce ul.products::before, .woocommerce ul.products::after { display: none; }
.woocommerce ul.products li.product { width: auto !important; margin: 0 !important; padding-bottom: 18px; border: 1px solid var(--border); border-radius: 10px; overflow: hidden; }
.woocommerce ul.products li.product a img { margin: 0 0 16px; aspect-ratio: 1.15; object-fit: cover; }
.woocommerce ul.products li.product .woocommerce-loop-product__title, .woocommerce ul.products li.product .price { padding-inline: 16px; }
.woocommerce ul.products li.product .button { margin-left: 16px; }
.woocommerce span.onsale { min-width: auto; min-height: auto; padding: 6px 10px; border-radius: 4px; background: var(--pink); line-height: 1.2; }
.woocommerce div.product { display: flow-root; }
.woocommerce div.product p.price, .woocommerce div.product span.price { color: var(--black); font-weight: 800; }
.woocommerce button.button.alt, .woocommerce a.button.alt, .woocommerce #respond input#submit.alt { background: var(--pink); color: #fff; }
.woocommerce button.button.alt:hover, .woocommerce a.button.alt:hover { background: var(--pink-dark); }
.woocommerce form .form-row input.input-text, .woocommerce form .form-row textarea, .woocommerce .quantity .qty { min-height: 46px; border: 1px solid #bdbdbd; padding: 9px; }
.woocommerce-message, .woocommerce-info { border-top-color: var(--pink); }
.woocommerce-message::before, .woocommerce-info::before { color: var(--pink); }

@media (max-width: 1100px) {
  .header-inner { grid-template-columns: 130px auto; }
  .menu-toggle { display: block; justify-self: end; }
  .primary-navigation { position: fixed; top: 128px; left: 0; right: 0; bottom: 0; display: none; padding: 24px; overflow-y: auto; background: #fff; }
  .primary-navigation.is-open { display: block; }
  .primary-menu { flex-direction: column; align-items: stretch; gap: 0; }
  .primary-menu > li > a { padding: 15px 0; border-bottom: 1px solid var(--border); font-size: 1.05rem; }
  .primary-menu .sub-menu { position: static; display: block; width: auto; padding: 0 0 0 16px; border: 0; box-shadow: none; }
  .header-actions { grid-column: 1 / -1; display: none; }
  .category-grid { grid-template-columns: repeat(3,1fr); }
  .business-grid { grid-template-columns: 1fr; }
  .help-grid { grid-template-columns: repeat(2,1fr); }
  .footer-grid { grid-template-columns: repeat(3,1fr); }
  .footer-brand { grid-column: span 3; }
}

@media (max-width: 800px) {
  .container, .narrow-content { width: min(100% - 30px, 1240px); }
  .announcement-meta { display: none; }
  .announcement-inner { justify-content: center; text-align: center; }
  .header-inner { min-height: 76px; }
  .primary-navigation { top: 112px; }
  .hero-grid { min-height: 0; grid-template-columns: 1fr; }
  .hero-copy { padding: 54px 0 12px; }
  .hero-copy h1 { font-size: clamp(3.3rem, 14vw, 5.4rem); }
  .hero-art { min-height: 330px; }
  .hero-art img { width: 100%; max-height: 390px; }
  .section { padding: 48px 0; }
  .category-grid { grid-template-columns: repeat(2,1fr); }
  .product-card-grid { grid-template-columns: repeat(2,1fr); }
  .business-packages { grid-template-columns: 1fr; }
  .package-card { display: grid; grid-template-columns: 45% 1fr; }
  .package-card img { height: 100%; aspect-ratio: auto; }
  .benefit-grid { grid-template-columns: repeat(2,1fr); }
  .process-grid { grid-template-columns: 1fr; gap: 12px; }
  .work-review-grid { grid-template-columns: 1fr; }
  .portfolio-grid { grid-template-columns: repeat(3,1fr); }
  .newsletter-inner { grid-template-columns: 1fr; padding: 28px 0; gap: 18px; }
  .footer-grid { grid-template-columns: repeat(2,1fr); }
  .footer-brand { grid-column: span 2; }
  .post-grid { grid-template-columns: repeat(2,1fr); }
  .woocommerce ul.products { grid-template-columns: repeat(2,1fr); }
}

@media (max-width: 520px) {
  .wordmark { font-size: 1.35rem; }
  .section-heading { align-items: flex-start; flex-direction: column; }
  .section-heading > a { align-self: flex-end; }
  .category-grid { gap: 10px; }
  .category-card p { display: none; }
  .product-card-grid { grid-template-columns: 1fr; }
  .benefit-grid, .help-grid, .footer-grid, .post-grid { grid-template-columns: 1fr; }
  .footer-brand { grid-column: auto; }
  .process-step { grid-template-columns: 66px 1fr; }
  .process-step > span { font-size: 2.8rem; }
  .review-card { grid-template-columns: 1fr; }
  .newsletter-form form, .search-form { flex-direction: column; }
  .footer-legal { align-items: flex-start; flex-direction: column; }
  .package-card { grid-template-columns: 1fr; }
  .woocommerce ul.products { grid-template-columns: 1fr; }
}